ABOUT DEVIN GULATI

Exhibition Format Strategist. IP Architect. Category Creator.

Drive Footfall. Build Brands.
Create IPs. Monetise Events.
Elevate Experiences.

For 20+ years, I’ve worked behind the scenes (and often in the war room) of India’s most prolific exhibitions, B2B expos, and trade conferences — helping them evolve from annual events into monetizable platforms, brand IPs, and industry movements.

Today, I consult exhibition organizers, venue owners, and format owners across India, Asia, and the Middle East to answer one question:

“What would your show look like if it was built for this decade — not the last one?”

A Vision-First Strategist

I’m not a service provider or marketing vendor. I’m the person you call when:

• Your IP feels tired

• Your sponsors are drifting

• Your floorplan leaks money

• Your content sounds like everyone else’s

• Your brand isn’t building real community equity
  

I build show formats that attract attention, activate influence, and monetize across multiple verticals. No copy-paste templates. Only original blueprints.

What I Bring to the Table

• Repositioning legacy expos with 7+ monetization layers

• Helping brands turn dead zones into sponsor goldmines

• Co-creating formats with Media Expo, Gifts World Expo, Office Expo, MEX & many more...

• Designing launches for new vertical shows & conference-first models

• Building the Black File IP Series: high-performance event playbooks.
  

If your exhibition deserves to be remembered — and your brand deserves to win — we should talk.

Speaker. Consultant. Builder.

• Featured in CXO forums and industry bodies as a voice of authority on exhibition innovation, monetisation, and format strategy.

• Trusted advisor to exhibition organisers, venue owners, and high-impact startup summits across India and Asia.

• Inventor of the Black File Sprint Method and the One-Year Curve Protocol — two category-shaping IPs for event revival and scaling.

• Successfully co-created and scaled 15+ exhibition brands including Media Expo, Gifts World Expo, Office Expo, LED Expo (India & Thailand), and Gartex.

• Spearheaded high-level partnerships with MEX Exhibitions, Messe Frankfurt, and other industry leaders.

• Architected revenue-layer frameworks that deliver 3–7 monetisation channels beyond booth sales — including content, community, and digital assets.

• Pioneered the Devin IQ AI Suite, integrating matchmaking, footfall analytics, content automation, and smart engagement into live expos.

• Led organization design and team structuring, deploying ERP and CRM systems to automate sales, marketing, and floor operations.

• Frequently engaged by government ministries and policy platforms to advise on industry ecosystem building, public–private expos, and stakeholder formats.

My Process

• Decode – Map your current gaps with precision (monetization, flow, influence)

• Design – Build a custom playbook using the Black File frameworks

• Deploy – Co-pilot your team or advisory partners through rollout
  

This isn’t about making tweaks. It’s about unlocking a whole new format.

Ready to Talk?

Let’s decode your event. Rebuild your show. Or launch your next category.